For this branding project, I was given the task by the City of Maynardville in Union County, Tennessee, to rebrand their city. The "My Maynardville. My Home." campaign gives citizens the proud feeling that this is THEIR city, and the place they call home. It also poses to visitors or people looking for a place to live as a humble, growing town (the road in the M is a symbol of growth, as well as the famous Thunder Road that goes through the city).
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