For this class project, I had the opportunity to rebrand the Arts and Culture Alliance of Greater Knoxville (ACA). This project involved interviewing ACA members, staff members, and from that creating a brand/creative brief detailing the company's mission and vision. From this research, I created a logo that features care, support, and community. The rebrand features a new logo, mobile app, merchandise, and new mission/vision.
![](https://cdn.myportfolio.com/1a0281b635d90fee4827fc8bb2f9f8a5/1fa99122-4a0a-4613-b4a7-e0b8a7a34dab_rw_1920.png?h=286f46d4508650e5a56aacb3f2d587bd)
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![](https://cdn.myportfolio.com/1a0281b635d90fee4827fc8bb2f9f8a5/44af3aa4-4a67-4784-bb4f-fb3d1bad9e53_rw_1920.png?h=bddeba3acad6f721bb093d211688ec0b)
![](https://cdn.myportfolio.com/1a0281b635d90fee4827fc8bb2f9f8a5/9f66d5dd-1867-4aed-b60a-a711fe410d19_rw_1920.png?h=50fa82e6602e106e0028bd5708c07ce3)
![](https://cdn.myportfolio.com/1a0281b635d90fee4827fc8bb2f9f8a5/f5cc844c-48de-4d4e-a629-1843b6336c12_rw_1920.png?h=0e1133c93919d1c735b8b87066ffa03b)
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